If you are a big analytics fan like I am you have to run over to Grokdotcom and view Bryan Eisenberg’s interview with Avinash Kaushik. Its broken down to two podcasts that you can find here (1st) and here (2nd).

I was able to finish his book over my vacation and I am greatly impressed…there is not a better book on the topic, and I have read alot of books that cover web analytics (Jim Sterne’s “Web Metrics” is another great read). But this one is by far the best of its class.

So forgive me if I sound like a broken record…but you must go out and buy his book. If you want to know exactly how I feel about his book you can read my amazon review.

Great job Avinash!

I am proud to announce that I have an article published in a new book titled “Email marketing by the numbers”. The book is authored by email marketing expert and well known blogger Chris Baggott. It’s really a collection of expert articles and anecdotes by various authors. Chris, an avid blogger, public speaker and email marketing expert hit upon the idea to publish a book that allowed the best email marketing minds to come together and provide insight about email marketing. The book covers various topics ranging from general email marketing concepts, deliverability to database marketing.

I lend my voice around database integration and APIs. With integration you can continue to use your current applications, but use “APIs – Application Programming Interfaces” to extend the application. Given my history around integration and custom software development space, I talk about what is integration and how it can be used within email marketing.

So, what is Web 2.0? The term “web 2.0″ is attributed to Tim O’Reilly. There is a fair amount of discussion and explanation in Wikipedia. I suggest you read this first. However, Tim O’Reilly recently posted an updated definition on his blog. I strongly suggest taking a quick read through that too. There are some interesting comments around that post, but I really like what Mr. O’Reilly has said in his post.

Oh, and in case you were wondering who is Tim O’Reily, he is the O’Reilly behind a famous line of technical books and technical conferences. You can read all about him at good old wikipedia!