In addition to being passionate about automated marketing we have also developed a marketing automation product using many of the concepts that are discussed here on the blog. We affectionately call it 5Buckets and present it here to the Marketing Automation Hub community to solicit your discussion, feedback, and suggestions as we continue to build it out.

Here is how 5Buckets works:

5Buckets is built as an on-demand marketing automation platform, which connects disparate databases (CRM, Ecommerce, Analytics, POS, Financial, or Transactional) with outbound marketing communication applications (email, voicemail, text, and print). 5Buckets gives you the flexibility to work with multiple best-of-breed marketing technologies, providing an ideal integrated marketing automation solution.

In other words, 5Buckets acts as a marketing automation hub.

This is the true mission behind the 5Buckets product, to give you the power to automate the tools of your choice.

All too often we are asked to abandon the tools we are comfortable with to embrace a new and complicated marketing platform for the sake of automation. I believe this all or nothing approach does not reflect the current attitudes of todays marketer, who uses a combination of best-of-breed technologies to drive their marketing efforts.

Instead of being all things to everyone - 5Buckets focuses solely on being the best automation solution available and integrating with those technologies.

My hope is to implement many of the suggestions found here in the community and make 5Buckets as simple and powerful as possible. This can only be achieved with the open two-way communication that this blog allows and I look forward to everyone’s input along the way.

So if you are interested in learning more about marketing automation with 5Buckets you can get more information by visiting our website.