I was on the O’Reilly Radar home and clicked over to the Web 2.0 page: http://radar.oreilly.com/web2/. At the very top is an interesting and refreshing definition of Web 2.0:

“…..Web 2.0 is a transformative force that’s propelling companies across all industries towards a new way of doing business characterized by harnessing collective intelligence, openness, and network effects.”

I really like that. Web 2.0 is not about technology or AJAX or video sharing or blogs. It’s about:

a) collective intelligence;

b) openness (which I think goes hand-in-hand with collective intelligence); and

c) network effects (a wide, easily available, easily accessible and open network makes the collectivness and openness possible).

If you are interested in learning more about our authors, you can choose from the list to the right. An avid developer and technology leader, Amol helps marketers with CRM, e-mail marketing & automation. Most recently, Amol was responsible for an open API at leading email marketing firm ExactTarget. He is currently the VP of Technology at Right On Interactive. Read more from this author

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