The second day has flown by and was just as wonderful as the first day. The day was full of sessions on different tracks ranging from beginner level (Email 101) to advanced tracks (Email 201, Integration and Deliverability). Many attendees stopped by the Right On Interactive booth (in fact we had more stop by in the morning than the whole day Monday). I asked several of them what they thought of the conference and the sessions. Every one of them reported that they were very happy and were learning things. A handful did mention that the challenge to them is to take all this back and incorporate in their daily work life. Yep, that is definitely a hallmark of a successful conference.

The evening was a formal sit-down dinner and awards ceremony. The food, company and setting was wonderful. ExactTarget pulled a surprise on everyone when they had the “The evolution of dance” guy perform live on stage! He was just awesome!

Closer to home, 5Buckets has been very successful. We had several people walk up to the booth unsure of what we do; but I see their eyes light up just as soon as we walk them through 5Buckets. Check it out here if you are interested :)

If you are interested in learning more about our authors, you can choose from the list to the right. An avid developer and technology leader, Amol helps marketers with CRM, e-mail marketing & automation. Most recently, Amol was responsible for an open API at leading email marketing firm ExactTarget. He is currently the VP of Technology at Right On Interactive. Read more from this author

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