The first day of ExactTarget’s Connections ‘07 conference has been absolutely wonderful! Scott Dorsey kicked off the conference at 1pm with his keynote followed by Scott McCorkle showcasing upcoming Fall release. Beyond email, ExactTarget will now support SMS and voice messaging! The focus seems to be on “one-to-one” marketing and a new feature called “Interactions” is being introduced. ExactTarget’s UI has been one of it’s strenghts and now there are some new features that take the UI to the next level. Thumbnail previews, context menus to edit emails in place! All good stuff.

One astonishing fact I learnt today - ExactTarget has invested $5MM in infrastructure. Wow, I can’t wait for the application to get speedy.

If you are interested in learning more about our authors, you can choose from the list to the right. An avid developer and technology leader, Amol helps marketers with CRM, e-mail marketing & automation. Most recently, Amol was responsible for an open API at leading email marketing firm ExactTarget. He is currently the VP of Technology at Right On Interactive. Read more from this author

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