Last week I updated my email signature block. I made a couple of changes; actually more than a couple if I include the formatting changes. The signature now has my full name, my title, name of company hyperlinked to my company’s website, my desk phone number, link to my blog. Something new I added last week was a link to my LinkedIn profile.
I have seen some really nice looking email signatures. Professional, short and give you the information you need. I have some people include graphics in their signatures. I don’t like that personally.
In my signature the link to my blog and my LinkedIn profile is blatant self-promotion. However, in some sense you are your own brand and the face of the company. It is important that people get to know you and are able to build a close business relationship with you. In today’s social networking world you have to let others know you beyond your pure business side.
The other thing I did was I dropped all the details from Reply & Fwd emails. If I am replying to an email or forwarding someone an email, it is quite likely they know who I am; there is need to add a block of text especially if there ends up being a string of replies.
If you are interested in learning more about our authors, you can choose from the list to the right. An avid developer and technology leader, Amol helps marketers with CRM, e-mail marketing & automation. Most recently, Amol was responsible for an open API at leading email marketing firm ExactTarget. He is currently the VP of Technology at Right On Interactive. Read more from this authorRelated posts:
Categories: Strategy and Tactics ~ Trackback
Tags: Email Marketing, Marketing
July 2nd, 2007 at 1:02 am
Great points Amol. I agree completely that it is perfectly acceptable to promote ones self in line with the business he/she represents. In the end the more connected you are the more it benefits the company.