In an earlier post I commented on a cool Google Analytics widget that allowed for key web metrics to be displayed as a widget on the users desktop by the Yahoo! Widgets desktop application.

And then I ran across a neat email campaign monitoring widget for ExactTarget created by Doug Karr. In full disclosure I used to work for ExactTarget and my company is an agency client and preferred partner, so I may be biased…but I think this is a great tool!

Basically you enter a “job id” (a unique id applied to an email send) and then it updates that campaign every 15 minutes so you get near real time reporting on campaign activity. Pretty slick.

Also, There is another “Advanced Tracking” widget, but as of right now I could not get it to install properly on my computer. I do look forward to using it once they get it figured out! Once it is I will post it here.

So if your an ExactTarget client and find yourself obsessively logging in to see how your email marketing campaign in doing…this little tool may be the answer!

If you are interested in learning more about our authors, you can choose from the list to the right. Luke Newton has been involved in internet marketing for such companies as Resort Condominiums International, ExactTarget, Watchfire, Wild Birds Ulimited, Carrier, Marsh Supermarkets, and many others. Read more from this author

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