I have built alot of Flash presentations in my lifetime and they can be really effective at getting a point across, especially if you have a complex story to tell.

The problem was that developing those presentations either in house or outsourcing it to an agency quickly costs a lot of time and money. They were “nice to have” but always fell into the ever elusive “3rd Phase” when talking about our phased online strategy. No one ever wanted to commit the resources and budget to it.

Lately I have been marketing a lot of software and putting together an effective presentation whether it is in Powerpoint or Flash has become as important as ever. An online demonstration can help prospects a great deal when they are narrowing down their selection. The more info you can show them…the better.

So thats why I was very impressed when I came across this little tool called “Wink”. Its extremely simple to understand and use…and the best part is that its free!

You can get up and running almost instantly. You just download the application, fire it up, and press play. It will immediately start recording your mouse movements and you can narrate by simply talking into your microphone. When you are done, you can add descriptions, pictures, arrows, sounds, interactive buttons, and even links to urls to help you further tell your story. It makes putting together an effective presentation quick and easy!

What do you have to loose? Go try it out!

If you are interested in learning more about our authors, you can choose from the list to the right. Luke Newton has been involved in internet marketing for such companies as Resort Condominiums International, ExactTarget, Watchfire, Wild Birds Ulimited, Carrier, Marsh Supermarkets, and many others. Read more from this author

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1. Great article from B2B Magazine Online