I am proud to announce that I have an article published in a new book titled “Email marketing by the numbers”. The book is authored by email marketing expert and well known blogger Chris Baggott. It’s really a collection of expert articles and anecdotes by various authors. Chris, an avid blogger, public speaker and email marketing expert hit upon the idea to publish a book that allowed the best email marketing minds to come together and provide insight about email marketing. The book covers various topics ranging from general email marketing concepts, deliverability to database marketing.

I lend my voice around database integration and APIs. With integration you can continue to use your current applications, but use “APIs – Application Programming Interfaces” to extend the application. Given my history around integration and custom software development space, I talk about what is integration and how it can be used within email marketing.

If you are interested in learning more about our authors, you can choose from the list to the right. An avid developer and technology leader, Amol helps marketers with CRM, e-mail marketing & automation. Most recently, Amol was responsible for an open API at leading email marketing firm ExactTarget. He is currently the VP of Technology at Right On Interactive. Read more from this author

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